Australian Hospitality Brand Adina Makes Its Debut in Asia

Located in the heart of Singapore’s shopping district, the serviced apartment offers warm residential living and unrivalled accessibility

Photo: Reception Area at Adina Serviced Apartments Singapore Orchard

Singapore, 30 June 2022 – The first Adina Serviced Apartment in Asia will debut on 7 July. Adina Serviced Apartments Singapore Orchard, managed by Far East Hospitality (a home-grown, leading operator of hotels and serviced residences), is an 88-key property that promises to redefine personal service in the extended-stay tourism segment through an innovative hospitality experience. Nestled between Somerset and Dhoby Ghaut MRT stations, it provides unrivalled accessibility to a plethora of dining options, famous museums and parks just a stroll or bike ride away. It occupies the former Regency House Singapore and has been refreshed with improved product offerings and touchpoints to align with Adina, a brand born in Australia.

With its tagline #MyOtherAddress, Adina Singapore Orchard aspires to be the home away from home for corporate expatriates, leisure travellers, and individuals or families looking to reside at least six nights in the country. Choose from three different types of thoughtfully designed accommodation – Studio, 2-Bedroom and 3-Bedroom apartments – stylishly furnished with cozy touches and warm hues that offers a welcoming and relaxed residential living. The apartment sizes range from 387 sqft for a Studio to 1,205 sqft for a 3-Bedroom apartment.

Stay In

The Australian hospitality experience begins even before arrival. Through a partnership with gourmet retailer Ryan’s Grocery, Adina guests have the option to stock up on their groceries prior to check-in by ordering from its online shop. The fresh food is sourced directly from artisanal producers in Western Australia. These will then be delivered and received by the reception so that a well-stocked apartment will greet guests upon check-in. Other welcome touches include a refreshing, fruity popsicle at check-in, an Australian-inspired hamper with snacks and tea, and a charming Fedora hat to shield against the tropical sun when the guest explores the beautiful lion city.

Photo: The Adina Fedora Hat

Within each apartment are bathroom amenities from the Sydney-based brand INK&WATER. This brand takes inspiration from the city’s contemporary café culture and alchemy of innovative ingredients that define urban drinking today. Their promise is to formulate inspiring, must have body, hair and skincare products that create a buzz for the coolest of cool.

The hospitality continues with a “Make Your Own Sandwich” Breakfast experience. From an assortment of hams and cheeses to a full BLT, Adina will provide the ingredients for a customised morning meal. Then there are Perk Me Up Coffee Mondays to look forward to, where capsules from an assortment of roasters are available for sampling. Savour each cuppa while mingling with other in-house guests or Adina team members – this activity is the perfect opportunity to bond with the community.

Head Out

Whether in Singapore for business, leisure or both, guests will appreciate the unrivalled accessibility the location offers. Adina Singapore Orchard is set between Somerset and Dhoby Ghaut MRT station within the Orchard Road shopping belt. At the same time, it is a less than 10-minute drive away from the Central Business District. Other nearby attractions include Fort Canning Park, Emerald Hill, the National Museum of Singapore and Clarke Quay. Before heading out, be sure to snap a shot at the Outdoor Instagrammable Spot, made up of iconic local landmarks.

For more local insider recommendations about Singapore, guests are given a specially curated seasonal neighbourhood guide. It includes a bicycle route designed by the Adina team, aptly named “Ride Your Adina Story”. Rent and hop onto a two-wheeler and explore the city's best sights and latest events. Another perk: exclusive privileges at partner establishments to try out new activities and experiences in the neighbourhood. Examples include Sarnies, Sandbox VR Singapore, Max Out Fitness and KPO Café Bar.

At the end of the day, head back to Adina to unwind. The Lounge Area at Level 10, with its menu of light refreshments, is the perfect space to have a cup of coffee, conduct meetings or work comfortably. Alternatively, have a grill party at the barbecue pits, take a dip in the rooftop swimming pool or work on muscle toning in the gym.

Adina Opening Special

To mark Adina’s debut, guests will receive an exclusive Adina gift set and dining vouchers worth S$100 when they book and stay before 30 September 2022. Terms and conditions apply.

To book, please visit AdinaSingapore.com.

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ABOUT ADINA APARTMENT HOTELS

The Adina brand comprises 40 Adina Apartment Hotels and Adina Serviced Apartments in Australia, New Zealand, Singapore and in Europe. The former offers stylish apartment living with the services and amenities you’d expect from a hotel property including 24-hour reception, pools, free WiFi, intimate meeting spaces or gym facilities. By contrast, Adina Serviced Apartments offer fully equipped serviced apartments and offer on-call service, homely comforts, and comfortable living. Serviced Apartments are the ideal choice for those wanting a home away from home that’s a perfect fit for one or more. www.adinahotels.com

ABOUT FAR EAST HOSPITALITY

Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is an international hospitality owner and operator with a diverse portfolio of 10 unique and complementary brands of hotels, serviced residences and apartment hotels, including Oasia, Quincy, Rendezvous, Village, Far East Collection, A by Adina, Adina Hotels, Vibe Hotels, Travelodge Hotels and Collection by TFE Hotels.

Far East Hospitality owns more than 10 hospitality assets and operates a combined portfolio of more than 18,000 rooms under its management across 100 hotels and serviced residences in eight countries – Australia, Austria, Denmark, Germany, Hungary, Japan, Malaysia, New Zealand and Singapore, with more in its development pipeline. In 2020, the group ranked amongst the top 100 hotel companies by HotelsMag.

Far East Hospitality is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year, Far East Hospitality, through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, completed a 50-50 joint venture with Australia’s Toga Group to form Toga Far East Hotels (TFE Hotels).

ABOUT TFE HOTELS

TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore… and opening in Switzerland in 2023. TFE has a portfolio of seven hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels which includes The Calile Hotel, The Hotel Britomart, Hotel Kurrajong and The Savoy Hotel on Little Collins, with more in the development pipeline.

For media enquiries, please contact:

Far East Hospitality Management

Annabelle Mak / Sheena Jaswal

annabellemak@fareast.com.sg / sheenajaswal@fareast.com.sg

M +65 9187 1604 / +65 9639 2740

For media queries concerning Adina properties outside of Singapore, please contact:
TFE Hotels
Jodi Clark - Director of Communications

jclark@tfehotels.com / +61 499 900 658